![]() ![]() The early years, 1935 to 1946, were devoted to getting the business on its feet and establishing a brand. Penguin was launched in 1935, by Lane and his brothers Richard and John, as an offshoot of British publisher the Bodley Head. ![]() Color images of more than 600 covers reinforce the text, giving it more the feel of an exhibition catalog than a history. Graphic designer Phil Baines organizes the story around five major time periods, the first three of which bear the stamp of founder Allen Lane’s strong hand and excellent taste. Penguin Books turned seventy in 2005, and this attractive volume celebrates its strong design tradition across the decades and gives a brief history of how the company’s editorial and design visions have been intertwined. Penguin by Design: A Cover Story, by Phil Baines ![]()
0 Comments
Leave a Reply. |